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Websites all contain some form of Web copy and/or Web content.You can make more money than you do now by using this Web content and Web copy. If you want to start making money, you first should understand how web content and copy are different. Web content - Web content by its nature either informs or entertains. Web content usually takes the form of articles. Some sites also include audio files in their content, as well as videos and photos. Many online businesses use Web content to bring potential customers to their website. Web copy is the copy used by a site in order to get a particular type of response- often used by businesses to persuade the reader. Web copy is a way site owners use to get readers to sign up for newsletters, to click on links, or to become paying customers of the site. Web copy includes the slogan used on the site, as well as pages just for contact information, company information, etc. How does Web copy and content help you to make money? Here's how you do it: Web content- many sites depend on their content for most, or even all, of their incomes. Large content sites, such as About.com, which is owned by the NYT Corp., use content to bring readers, but many small sites do as well. Web content brings in the readers, but the site owner still has to make the money, such as charging a membership fee for the site or selling ads. Making money with Web content requires a few steps: 1. The web content should be top quality. Readers seek out the best quality content to read, and it is usually SEO ready, as well as attracting backlinks because of its quality. These all keep it ranked high in the search engines, bringing in traffic and making more money. 2. Keep your website fresh with new Web content. To keep readers coming back again, keep the site updated regularly with new content- as readers come back again, your traffic counts go up and you make more money from that content. Web content updates should be as frequent as possible, even if it is only updated once a week or month. 3. Your content should be something that will attract new readers. Research topics and keywords by using Wordtracker or Overture and find out what is currently popular. While quality content doesn't need to be stuffed with keywords to rank well in search engines, it does need to address a need of your target readers. If there are readers spending a lot of time to find specific information they need, supplying that information will fill that need. Don't forget to compare highly searched keyword phrases with the number of results for that same keyword phrase in search engines to determine market saturation. Web copy - Websites using Web copy are usually trying to persuade the site's visitors to buy something, to come back again, or to perform some other specific action. Most people have seen the sales letters used to advertise e-books, with their bright colors, many subheadings, multiple order links and testimonials. Not all Web copy is filled with hype however. Every online order page contains Web copy designed to convince the customer to either buy more items (such as being shown related items for sale before you checkout) or to finish the order quickly before you can change your mind. When you see Web copy containing a guarantee, know that it is there to get the reader to buy the item without too much thought. There are strong psychological underpinnings in good Web copy, getting people to act a certain way and with a certain outcome. Professional copywriting comes from professional copywriters- you can hire a copywriter or you can learn the craft yourself, but either way, you need that copy to make sales and to make money. Do you want to make money online? Visit InternetBusinessAnswers.com and get free answers to any questions you might have. |